SEO Factors contributing to optimal rankingsSearch Engine Optimization Services

Search Engine Optimization (SEO) is the process of improving the visibility of a web site through the unpaid or "organic" search results. Just because your site is aesthetically pleasing, does not mean that it's being crawled by the search engines. Organic search is a way of getting users to your web site for free. You do not pay per click, however with SEO there is typically an up-front investment (typically a site audit). Though a comprehensive SEO effort is a long-term commitment and needs to be constantly monitored and optimized to achieve your goals, the process can provide tremendous returns over time.

SEO has many components including site architecture, navigation, site content, meta information and link strategy (just to name a few). The goal is ultimately the same, however-to bring more users to your site by improving the rank of your sites pages.

eMarketing Group will work to customize an SEO strategy that fits your specific needs and business goals and helps to achieve and maintain top rankings on the Google, Yahoo, and MSN search engine results pages. EMG will look at your competitors' link building strategy and on-page optimization with an ultimate goal of improving your bottom line and providing you with a solid ROI.


SEO Facts

42% of search users click the top-ranking link. 8% of users click the second-ranking link and the click-through-rate continues to drop thereafter

Inside the Search Algorithm62% of search users click a link on the first page of search results - comScore/Pew Internet. When a searcher is purchasing, organic click-through
generates 25% higher conversion rates than equivalent pay-per-click click-through-SEOResearcher

40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this value