Paid Search ManagementPay Per Click Management

Paid Search, or pay-per-click (PPC), is a form of online advertising where you only pay for clicks on your ad that results in visits to your site. PPC ads are a great way to get fast, immediate exposure for your company and your web site. You control your monthly budget and the maximum amount of money you are willing to spend per click. PPC campaigns can deliver an amazing return on your investment if it's managed properly. And where else can you advertise to an audience that's actively searching for your products or services?

We provide various levels of paid search management. We can create your account from scratch, optimize your existing account, and/or provide on-going management. If you need in-house consulting or training, we also provide those services to select clients. At eMarketing Group, our Google Advertising Professionals have many years of experience and will provide outstanding PPC management.



Pay Per Click Management

  • Comprehensive keyword research, locating keywords that you have not uncovered and weeding out the poorperformers, building out long-tail keywords, match types,
  • Compelling ad creative's to clearly and concisely get your message out,Google Adwords Certified Partner
  • Detailed monthly reports so you know exactly how your campaign is performing from month to month
  • Continuous testing of your campaigns to ensure you are using the right keywords, and getting the maximum ROI based on your goals
  • Ensure proper tracking is in place in order to most effectively manage your campaign.

Our Pay-Per-Click campaign management approach is ROI based, allowing you flexible spending based on your business needs. EMG will develop and manage Google AdWords and Bing PPC programs for the target keywords identified during the keyword research phase. This program includes a detailed search term (keyword) analysis to find low-cost, highly targeted keyword opportunities. The program includes initial campaign development, fine-tuning and A/B testing of ads to improve click-through rates and conversions. PPC Management includes integration of ad campaigns with Google Analytics so results can be measured and analyzed more effectively.


Working With Third Parties



Display advertising is going through an important and massive revolution. It's been predicted that by 2020, this could be a $200B industry.